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In recognition of World Mental Health Day, Al-Futtaim Honda, in partnership with Memac Ogilvy, has launched a social campaign highlighting the well-being of those behind the wheel.

The campaign serves as a thoughtful reminder that sometimes the breakdown isn’t under the hood, urging individuals to pause, reflect, and prioritize their mental health.

This initiative underscores the belief that caring for ourselves is far more essential than maintaining our vehicles.

“Honda has always been committed to empowering journeys,” said Homer Gagalang, Marketing Manager at Al-Futtaim Honda.

“We take this opportunity to extend our support to people, encouraging them to care for themselves, as we recognize that mental health is integral to keeping everything moving forward.”

Through this campaign, Al-Futtaim Honda aims to spark meaningful conversations about mental well-being and inspire a commitment to self-care among the people of the UAE.

By highlighting the importance of mental health, Honda reinforces its dedication to the community, both on the road and beyond.

CREDITS

Campaign: The Breakdown
Brand: Al-Futtaim Honda
Advertising Agency: Memac Ogilvy, Dubai, UAE
Managing Director: Hadi Ballout

Creative Team
Moemen El Siwi: Creative Director
Faraz Khan: Associate Creative Director
Faraz Khan: English Copywriter
zaid salamah: Arabic Copywriter
Jordan Serrao: Art Director
Wendell Kurdt Cordova: Art Director
Hussein krayem: Head of Content & Production
Cordova Juan Encarnado III: Senior Content Creator

Account Management Team
Kevin Kurian: Business Director
Ashleigh Morgan: Account Director
Farah Ibrahim: Senior Account Manager
Yara Chouaib: Account Executive
Karl Hitti: Head of Social
Ahmed Nour: Social Director
Mohamad Zibara: Social Media Manager

Client Team
Katib Belkhodja: CMO / CXO - Al-Futtaim Automotive
Roxane Magbanua: General Manager Marketing - Al-Futtaim Automotive
Arshad Hassan: Brand Director - Al-Futtaim Automotive
Homer Gagalang: Marketing & Communication Manager - Al-Futtaim Automotive
Zeinab Osman: Marketing Executive - Al-Futtaim Automotive