Advertising
- MBC Media Solutions within the thriving Media & Entertainment sector of Egypt – by Waleed El Essawey
Waleed El Essawey
Waleed El Essawey, Managing Director at MBC Media Solutions Egypt (aka MMS - the media arm of MBC Group), offers key insights for effective brand integration and reach within the …
- Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald
Iain Akerman
McCann’s chairman and CEO, Chris Macdonald, on developing the capabilities clients are calling for.
- #RedressLebanon: A fashion statement to empower the Lebanese people by AnNahar and IMPACT BBDO with Zuhair Murad’s artistic touch
- Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England ArabAd's staff
- 47 seconds, a film calling for a global support to Lebanon to get back its right to power ArabAd's staff
- Home Box and Leo Burnett Dubai roll out a moving short to bring light to all hidden rooms in the Middle East ArabAd's staff
- OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign about player-fan relationship
- BEEAH launched ‘Race for Life’ campaign to raise awareness on the impact of plastic pollution on camels ArabAd's staff
- MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA Elie Aoun
- Dividing slogans at the heart of new campaign by TBWA\RAAD for the Lebanese Army designed to unify the nation ArabAd's staff
- High fashion meets automotive in alluring Honda launch commercial backed by a.k.a. Media ArabAd's staff
- The essence of discovery at the heart of Jeep’s ‘Nature Is in Our Nature’ new campaign by Publicis Groupe Middle East ArabAd's staff
- Adidas’ Run for The Oceans innovative 3D billboard illustrates the threat of plastic pollution in our oceans ArabAd's staff
- India Gate launches new television campaign for the GCC ArabAd's staff