Advertising
- Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
In response to the uncertain and rapidly changing marketing landscape the world over and in Lebanon in particular, Georges Slim, CEO of Beirut-based independent agency PIMO, lays down what he …
- Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Maya Toutoungi, Creative Director at Beirut-based independent creative agency Joefish, explores the biggest trends affecting marketing practices in 2024 and other factors that will necessitate agencies to recalibrate their modus …
- Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’
- Sami Saab: 'Fueled by creativity, we declare war'
- Hanadi Dagher on resilience and revival in the Lebanese PR sector
- Ghada Chehaibar: ‘The Lebanese market is calibrating’
- Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
- Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
- Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
- Hana Khatib: ‘The return to normalcy remains a small prospect’
- Rola Ghotmeh: ‘We adapt and move swiftly’
- Moe Minkara: ‘In Lebanon, it is a live day by day situation’
- Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
- Roger Sahyoun on the Network's Leap in Lebanon's Advertising