Digital
- An end to fraud?
Iain Akerman
Blockchain promises to eradicate fraud and make the digital advertising industry transparent. So why hasn’t it been embraced wholeheartedly by the advertising industry?
- Augmented Reality: a vision of the future
Iain Akerman
Augmented reality has the potential to blend the best of the digital and physical worlds, offering untold opportunity for the communications industry. So why is taking so long to take …
- Building Brands in a Digital Age - an interview with Samer Shoueiry of Publicis Dubai
- Adapting brands to the digital age Krikor Khatchikian
- The Client Dilemma By Iain Akerman
- Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
- The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format
- 2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year? Christina Fakhry
- Facebook celebrates communities and creativity in MENA
- Is Google a force for good? Iain Akerman
- The Rise of Micro-Influencers: Is Small the New Big? Christina Fakhry
- Abdul Latif Jameel Motors Engages Massive Audience with Youtube Animated Series
- A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch Iain Akerman
- The Battle to Clean Up Digital Advertising Iain Akerman