News In Brief
- InMobi appoints Regional Business and Sales Leads to strengthen their Microsoft Advertising Partnership in the UAE
- Ghassan Kassabji joins IMPACT BBDO as Chief Growth Officer MENA
- Empyre Communications appointed as PR agency of a global retail event
- The Sandbox and Wunderman Thompson join forces to develop new experiences in the metaverse
- Retail media is now the fourth-largest advertising medium, per WARC survey data
- Pikasso Group launches in the Italian market as Pikasso Italia
- Promofix partners with Criteo and expands market reach across lower Gulf and Levant
- Louise Jacobson of Brazen MENA joins Global Women in PR MENA (GWPR)
- Snap celebrates AR innovation and creativity at Lens Fest 2022
- IPG's Current Global appoints Peter Jacob to lead Middle East operations
- UAE Government Media Office tops the 2022 AME Awards Agency Report and Brand Report
- WPP acquires Canadian ecommerce agency Diff