News In Brief
- Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
- New study maps MENA’s tech sector
- Merkle appoints Andreas Skopal as Managing Director for MENA
- Valtech appoints Adam Cukrowski as regional managing director for MENA
- Emirates NBD unveils special 60th anniversary logo and ‘60 years together’ theme
- Lebanon Works, a national job creation initiative launched by the Lebanese Private Sector Network
- Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling
- Bayt dot com unveils a one-of-a-kind hiring solution with AI-powered tools
- Socialize breaks new ground with its use of customised AI-powered performance reviews
- Leo Burnett Beirut shortlisted at Gerety Awards 2023
- Senior management restructure at Havas Middle East
- Yas Island Abu Dhabi embarks fans on a joy ride with cheerful remixed hit featuring Miami band