News In Brief
- MBC GROUP enters strategic partnership with GMG Food Brands
- Snap launches ARES to bring the power of its augmented reality to businesses
- Leo Burnett is first and only MENA agency to enter the WARC Effective 100
- YAAP appoints Nandita Saggu as Partner to drive growth in the Middle East
- White Square Festival of Creativity announces its 2023 jury ArabAd's staff
- WPP acquires data-driven influencer marketing agency Goat
- MBC Media Solutions launches MMS Works to enable advertisers to place their ads on Shahid
- MBRSG launches major report on advancing AI impact on the digital economy in Dubai
- Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising
- CDF to support companies in the Saudi Film sector
- MBC GROUP extends licensing deal with NBCUniversal
- One-third of the Arab population turned to VPNs in 2022