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- What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to change because it is too taxing and emotionally and fiscally …
- Far from pitch perfect
It may be a platitude that’s become a glaring generalisation, but the phrase ‘the pitch process is broken’ is as relevant now as it’s ever been.