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- Enas Rashwan of Cairo Ad School, on a journey every creative dreams of
Ghada Azzi
Enas Rashwan, the founder and president of Cairo Ad School and president of One Club for Creativity Cairo, discusses her creative journey and the importance of education
- Emirates’ new spot stars an incredible CGI goose with a taste for luxury
ArabAd's staff
Untold Studios’ Ben Cronin directs the latest spot for Emirates starring Gerry, a wayward goose who likes to travel in style and ends up on a gratifying trip via Emirates.
- Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald Iain Akerman
- Top AdTech formats that are generating the best result in 2022
- Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
- How global brands are engaging with audiences in the Middle East Nadim Khammar
- Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England ArabAd's staff
- Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report
- 47 seconds, a film calling for a global support to Lebanon to get back its right to power ArabAd's staff
- Yas Island brings nostalgia back with catchy new 90’s inspired summer hit “Yas Yas Baby” ArabAd's staff
- Homes r Us targets newly-wed couples in campaign introducing ‘Affordably Good’ new collection ArabAd's staff
- OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign about player-fan relationship