TAGS
- The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads to a significant gap emerging between what brands truly seek …
- Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand
Coca-Cola sips success as world’s most valuable and strongest non-alcoholic drinks brand, valued at USD33.5 billion
- Jury of leading marketers to select 2023 One Show CMO Pencil winner
- Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
- Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun
- UAE consumers want brands to understand them, reveals ServiceNow survey
- Brands spent a whopping $673B on social media ads in five years
- How virtual brands can increase profit without increasing costs Naji Haddad
- Video series by TikTok highlights how brands can drive results during Ramadan
- Middle East brand values grow quickly; Aramco, Etisalat by e& in pole position
- What are the most popular brands on Instagram
- Panasonic unveils new brand motto ArabAd's staff