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- The Rising Tide of Influence
Iain Akerman
Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But are a lack of transparency and limitations surrounding effectiveness and …
- Instagram, likes and glamour
Iain Akerman
Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should brands’ interaction with them be changing?