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- La Gomme à Mâcher, the take off and landing chewing gum, a new offering by Air France
As all travelers know, take-off and landing can sometimes cause discomfort, as the cabin pressure can clog passengers' ears. The chewing action helps balancing this internal ear pressure and ease …
- Marketing Accountability: Subway or the Highway
In a first of its kind in the MENA region, Magna Global & SUBWAY recently conducted a market study in the QSR (Quick Service Restaurant) category.