TAGS
- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- Sky News Arabia Academy and Saudi Press Agency enter strategic partnership
- 13 new OOH companies join the World Out of Home Organization
- Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon
- Prominent Lebanese media figure Camille Menassa passes away
- MMS unveils MBC GROUP’s Ramadan 2024 line-up & sponsorship opportunities
- Top dentsu and Alliance Media executives to speak at WOO’s Africa Forum
- SRMG announces significant changes on operational and editorial levels
- WOO head Tom Goddard says OOH needs to capitalise on impact and measurement in 2024
- IMI announces two new hires to its executive management team
- Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
- IMI appoints Nadim Koteich as GM of Sky News Arabia & promotes Abdou Gadallah