TAGS
- PR agencies: an independent view…
Being paid and being recognised for the value they provide are two issues facing independent PR agencies
- Innovative SMEs swap advertising for PR
A growing number of start-ups, SMEs and entrepreneurs in the UAE are substituting advertising for PR as they look to build a meaningful brand presence in the country’s fast-paced business …
- Tony Abou Ghazaly on PR in the Age of Social Media Christina Fakhry
- Jo Chemali on measuring the value of PR Iain Akerman
- On PR measurement: the Ogilvy way
- Experience? Who needs that eh…
- The game has changed
- Sunil John :‘Everybody is battling to take that lead role'
- Make some Noise
- On Public Relations: ‘The challenge before our profession is larger than ever before' Iain Akerman
- A record win for ASDA’A Burson-Marsteller: 28 medals including a ‘Grand Stevie’ at the 2017 IBAs
- Justifying the unjustifiable? Iain Akerman