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- How to launch your first influencer marketing campaign: a 7-step guide
Viktoriia Petrova, Famesters
Influencer marketing is a relatively new field that has developed over the past decade. It has evolved in various forms, becoming more sophisticated, complex, and expensive. Brands are eager to explore …
- How to grow new customers from seed data
Terry Kane, The Trade Desk
Terry Kane, Managing Director Middle East & Africa at Dubai-based The Trade Desk on how advertisers can grow look-alike customers at scale with first-party data and AI-powered tools in a …
- Brands, take note: What to really look for in a Public Relations agency Baha Hamadi, Keel Comms
- The need for multiculturalism in creativity Tamara Azar, Imagination ME
- The Impact of AI-Generated Content on SEO: Does it Really Work? Kenan Baki, Serviceplan ME
- Proven Marketing Strategies that Propel Startups to Stardom Hedaa Ashraf Abd ElHamed, LA3EB
- Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds Zena Hamdan, Against All Odds
- Marwa Kaabour on how to establish a MarCom department from scratch
- The great mismatch: What brands need vs what major PR agencies focus on Amani Ghanem, Keel Comms
- Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking Mahmoud Alhamed, Serviceplan Group ME
- How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) Pavel Beinia
- Rising Above the Noise Anthony Ryman