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- Online Marketing Trends 2024: Between Automation and Artificial Intelligence
At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year based on in-depth analyses. They provide an outlook on crucial …
- How Saudi is Investing in Branding and Creative Communication Now More Than Ever
Ryouf Alrumaih, Nithar
In the dynamic landscape of Saudi Arabia, where innovation and progress are at the forefront, the significance of branding, marketing, and creative communication has reached unprecedented heights.
- Israel-Gaza: Brands, Boycotts and Blowback Iain Akerman
- The Future of Work in the Age of AI Karl Escritt, Like Digital & Partners
- In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, AppsFlyer
- Is ‘Attention’ Getting Your Attention? Arpit Saxena, OMG
- The great mismatch: What brands need vs what major PR agencies focus on Amani Ghanem, Keel Comms
- An unstoppable force: Why influencer marketing will dominate the future of MarCom Marwa Kaabour
- Five ways the FMCG industry contributes to the economy Naji Haddad
- Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane
- COP28 to drive demand for PR services in the UAE Firas Sleem
- Technology and the pursuit of self-discovery Nadim Khoury