TAGS
- The Gen-Z Arab strategist you never knew you needed
Lina Ibrahim
Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
- How global brands are engaging with audiences in the Middle East
Nadim Khammar
CNN has seen a particular growth in demand from global financial, tech and luxury brands to connect with audiences in the Middle East. Nadim Khammar, Senior Account Director, CNN International …
- Protecting your business reputation from social media Jonathan Ashton
- Meta’s disappointing Q2 results signal urgency in boosting ad business, says GlobalData
- Why the GCC is the ideal global gateway for Indian startups Neel Kothari
- Roger Halaby on Ethical Marketing Roger Halaby
- Three Reasons Why Many Brands Are Late to the Sustainability Game Cyrille Fabre and Jenny Davis-Peccoud
- 'Why we believe in diversity and build for discovery', a viewpoint by Carrie Timms of Meta Carrie Timms
- OMG’s Celia Collins shares optimistic view of OOH in Africa but warns of challenges ahead
- Is Influencer marketing a sustainable method for marketing communications? Ilhem Allagui
- Are Most Marketers in Sync with Today’s Trends? Nadim Khoury
- Thomas Kolster: ‘There’s a widening gap between brands saintlike messaging and people’ Thomas Kolster