"Every Gamer has a Place" campaign, developed in partership with VML Riyadh, was recently launched on multiple platforms by stcplay, the gaming arm of the digital enabler in the region stc.
This campaign is designed to challenge the conventional gaming norms, tearing apart the stereotype that only teenage boys engage in gaming and that gamers are usually confined to stuffy, neon-lit rooms with grandiose setups.
However, stcplay's new campaign aims to reintroduce gamers to the world, showing that any individual, regardless of their gender, age, or profession, can be a dedicated gamer. Indeed, gaming is now as diverse and vibrant as the players themselves.
Through its improved features, stcplay offers gamers a platform where they can discover new content, shop for gaming gears and digital items, participate in tournaments, and connect socially with other gaming enthusiasts. The stcplay is designed to cater to all, ensuring unlimited access and an inclusive community.
"Our campaign philosophy is simple: whether you're a mother, a grandfather, a professional, or a casual gamer playing simple games on your phone, whether you're gaming in a state-of-the-art setup or on the go, you'll always have a place with stcplay," said Faisal Saud Nagshabandi, Creative Campaign Specialist at stc.
“We wanted to move beyond gaming clichés and celebrate the reality: everyone games! This campaign brings that to life, showcasing the diverse faces of the community and the inclusive spirit that stcplay fosters. We aimed for something bold and unexpected that reflects the vibrancy of today's gaming culture. We hope it inspires a sense of pride belonging, making every player feel seen and celebrated,” added Firas Ghannam, Executive Creative Director at VML Riyadh.
In line with these developments, the brand has produced a visually compelling film that daringly shatters stereotypes associated with gamers, exploring the identity of players in the smallest details— their choices, their styles, and their interaction with the gaming world.
This film is accompanied by a series of visuals highlighting the diversity in the gaming community.
It is announced that more exciting content is to follow as well..
