TAGS
- Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
- WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
- Snapchat partners with ROI Hunter to supercharge retailers’ performance
- How to grow new customers from seed data Terry Kane, The Trade Desk
- Total spending on podcast ads to hit over $5 billion by 2027
- Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA
- TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
- Snap's Advanced Partner Program launched to advance agency expertise on Snapchat
- Social Media advertising spending to grow by 6% in 2024
- Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours