Dentsu MENA has appointed Saadeddine Nahas as Head of Product and Partnership.
In this strategic role, reporting to Ramzy Abouchacra, Media Practice President of dentsu MENA, Nahas will lead the strategic development and implementation of innovative product stacks to elevate the competitiveness of dentsu’s media solutions.
Saadeddine will be responsible for driving dentsu’s digital and data product portfolios across its media brands to build scalable, commercial solutions that are customisable to client, brand and market needs.
With a focus on driving innovation, he will work across dentsu’s client portfolio to develop tailored media solutions, ensuring dentsu’s offerings remain at the forefront of the market and drive incremental performance improvement of client’s marketing dollars.
"We are thrilled to welcome Saadeddine to the team," said Ramzy Abouchacra, Media Practice President, dentsu MENA. "His future mindset, creativity and proven expertise in digital media transformation, coupled with his deep knowledge of the MENA market, positions him perfectly to enhance and build upon our product suite and design it with client needs at the core, driving the effectiveness and competitiveness of our offering."
Nahas has over 15 years of experience in the advertising and media industry, having previously held senior leadership positions at Initiative in both Saudi Arabia and the UAE, most recently as Regional Digital Director. He has a proven track record driving business results for blue chip advertisers across various sectors, including QSR, automotive, and technology.
Prior to joining dentsu, Saadeddine led the digital media evolution at e& as their Digital Communication Director, where he implemented advanced tech and data-driven strategies to improve business outcomes.
Commenting on his new role, Saadeddine Nahas said: “I’m thrilled to join dentsu at such an exciting time for the industry. The MENA region is ripe with opportunities for transformation, and I’m eager to apply my experience in driving forward-thinking solutions and forging impactful partnerships. I’m looking forward to working with the exceptional leadership teams at dentsu to stay ahead of the curve and continue to drive innovation and value for our clients.”
