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The MENA Digital Awards (MDA) has revealed the shortlist for its 2024 edition, recognising the best digital campaigns from across the MENA region. These shortlisted campaigns highlight creativity, innovation, and excellence in digital marketing, demonstrating the profound impact digital transformation is having across industries.

This year's MDA attracted a record number of entries, with submissions from agencies, brands, and creative professionals competing in categories ranging from Best Use of Social Media to Best Performance Campaign.

The shortlisted entries are a testament to the region’s rapidly evolving digital landscape, highlighting how agencies, brands, and organizations are pushing the boundaries of digital marketing.

Among the standout campaigns for 2024 are Fusion Five Advertising’s Costa App Relaunch Campaign for Costa Coffee, Glimpse Digital’s Hisense x Euro Cup 2024 – Beyond Glory for Hisense, and OMD UAE’s The Lay’s Heist for Lay’s, which showcase the cutting-edge digital solutions driving brand engagement and delivering remarkable results.

Other notable contenders include Netizency’s Motorola Edge 40 Launch and Mashreq’s Climb2Change, both competing in multiple categories.

Najla Semaan Mazboudi, Founder of the MENA Digital Awards, expressed her enthusiasm: "The MENA Digital Awards continue to serve as the benchmark for digital marketing excellence in the region. Every year, we see new heights of creativity and innovation, and the 2024 edition is no exception. We are proud to showcase the best digital talent the region has to offer, inspiring others to push the boundaries of what’s possible in digital marketing."

With categories spanning sectors various sectors, the awards reflect the diversity of industries that have embraced digital transformation in the MENA region. The competition recognises entries for their creativity, execution, and the results they deliver, making the MENA Digital Awards a significant platform for recognising the brightest minds in the digital sphere.

The MDA 2024 jury comprises a panel of esteemed digital marketing professionals, handpicked for their expertise and insights into the latest industry trends.

The awards ceremony will take place at Ritz Carlton DIFC, Dubai on 13 December, bringing together over 200 industry leaders, influencers, and creative talents from the region.