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In a strategic move, Platformance.io, a next-gen media and Adtech solutions provider in the region, has appointed Hassan Shoker, a former senior TikTok executive, as Group Chief Commercial Officer (CCO).

Shoker will spearhead the commercial growth of the group across all MENA markets, reporting directly to Waseem Afzal, CEO and Founder of Platformance.

With over 15 years of extensive media and marketing experience, Shoker has managed regional accounts throughout the Middle East, focusing on media investment and trading across various platforms. He is recognized as an accomplished business director, renowned for his impactful work across the region.

Shoker will oversee commercial operations in key markets, including the UAE, KSA, and Egypt.

Before joining Platformance, he held senior executive roles at prominent organizations such as TikTok METAP, PHD MENA, and Mindshare MENA.

“We are excited to welcome Hassan Shoker to our team to drive forward our agenda of transforming the Adtech industry in MENA,” said Waseem Afzal, CEO at Platformance.

“Shoker is a distinguished media veteran in our region. His extensive industry experience, combined with a deep understanding of the regional ecosystem, brings unique added value to our company. His approach to business is driven by an unrivaled appetite for success and growth, and he will help us unlock further growth for our clients.”

On his appointment, Hassan Shoker commented, “It is an honor to join Platformance, one of the hottest and fastest growing startups in the region. We are collectively committed to driving growth and innovation for our clients. I’m incredibly excited and thrilled to embark on this journey at such a pivotal time. I am already impressed by what the team has achieved and look forward to expediting the rapid sustainable growth of Platformance.”

This strategic appointment underscores Platformance's commitment to strengthening its leadership team and enhancing its market position in the MENA region.