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Spark Foundry Middle East, a global media agency brand part of Publicis Media Middle East, has appointed Manal Naboulsi as Business Lead.

In her new role, Manal will lead on media strategies for key luxury accounts, overseeing a diverse portfolio of brands across the region. She will focus on delivering innovative, performance-driven solutions that blend strategy, creativity, and digital expertise, ensuring these brands continue to set new benchmarks in the luxury industry.

Alain Brahamcha, CEO, Spark Foundry ME said “Manal brings a powerful combination of strategic acumen and an in-depth knowledge of the luxury market, positioning her as the perfect leader to drive growth in this space. Her demonstrated expertise in crafting bespoke, high impact omnichannel strategies will be instrumental as we continue to guide our clients through the evolving challenges of the luxury sector."

With over 15 years of experience in leading media services for global brands, Manal brings her expertise in digital ecosystems and integrated marketing solutions.

Her career began in the FMCG sector, but her passion for luxury led her to collaborate with iconic brands such as Chanel, Cartier, Gucci, Burberry, Boss, and Chloe, driving their influence across the MENAT region.

Manal’s extensive experience spans across both offline and digital media, with a particular focus on social media innovation, programmatic advertising, and the integration of emerging technologies.

“I am thrilled to lead the media strategies for Spark Foundry’s luxury clients. The luxury industry demands a unique balance of innovation and timeless appeal, and I look forward to driving forward-thinking strategies that resonate with today’s consumers while maintaining the heritage and excellence that define these iconic brands”, commented Manal Naboulsi, Business Lead, Spark Foundry ME.