MAM Food Co appointed CHEIL MENA as its lead creative advertising agency for, America’s fifth-largest pizza brand, Papa Murphy’s in the UAE. Effective immediately, CHEIL will provide a full suite of strategic and creative services for Papa Murphy’s including brand strategy, design and advertising activities aimed at building brand awareness and growing its customer base in the highly competitive UAE pizza market, as well as strengthening Papa Murphy’s position as a brand that redefines consumers’ expectations towards QSR (Quick Service Restaurants) sector. MAM Food Co, master franchisee of Papa Murphy’s in the region, opened the 1st UAE store in Q4 2013. The company owns & operates 20 Papa Murphy’s restaurants in Dubai and Abu Dhabi and plans to add another seven by end of 2016.
