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Digital Venture, JGroup’s digital arm and Rocket Fuel have announced their new strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote, and market its services to advertisers and ad agencies across the MENA region. 

Digital Venture will act as an extension of Rocket Fuel’s own team, working directly with advertisers and agencies. This is an exciting development for the digital advertising industry in the MEA region, as it revolutionises the methodology used by marketers to obtain acquisition, by releasing advertisers of the traditional constraints of one-to-one marketing solutions.

Commenting on this strategic alliance, Digital Venture CEO, Sami Hamade said: “At Digital Venture we strive to represent and support products that redefine the digital world in the MEA region. Rocket Fuel is a great example of this ethos; it has allowed us to shift many preconceived notions regarding performance advertising by delivering a fresh approach to the challenges faced by marketers. We are incredibly excited about this product and its proven capabilities and look forward to showcasing this revolutionary AI solution to our partners.”

Rocket Fuel MENA Region Manager, Enrico Quaroni, said: “With our expansion into the MENA region we are excited to partner with Digital Venture. It is a perfect match for Rocket Fuel’s sophisticated and highly effective programmatic technology. We are looking forward to showing marketers in the region how our ‘Moment Scoring’ technology targets users at the right moment, to improve performance of campaigns and return on advertising revenue.”

Read interview with Dominic Trigg, Rocket Fuel‘s SVP and General Manager EMEA