The second staging of the MENA edition of Festival of Media (FoM MENA) concluded with OMD being named ‘Agency Network of the Year’ following its stellar performance at the awards ceremony. The network collected a record number of 11 trophies – comprising three Gold, two Silver and six Bronze – making it the most awarded media network at this year’s event.
The winning campaigns included OMD’s work for 7UP, Cheetos, Chipsy, Lay’s, Visa and Misr El Kheir Development Foundation. The marketing performance company totally dominated the Best Launch Campaign category where it took gold, silver and bronze with three different entries. OMD Egypt’s launch campaign for PepsiCo’s Sting, recipient of the Grand Prix and a Gold trophy at last year’s Effie MENA Awards, received the gold in the FoM MENA’s Effectiveness Award category.
