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UK-headquartered creative and technology agency Omobono has expanded into the Middle East.

The expansion includes the opening of an office in Dubai headed up by managing director Hadley Newman. He will support clients with specialist business expertise as the agency seeks to service a growing Middle East client base.

Omobono launches in the region with a client roster that includes DMCC and Sadara, with the agency seeking to build upon a successful year that saw it named B2B Marketing Agency of the Year at The Drum Network Awards.

“Omobono works with some of the biggest global brands and we continue to support our clients through a follow-the-sun service,” said Ben Dansie, chief executive at Omobono. “The growth of Dubai under the guidance of the UAE government means that it is currently one of the most exciting and challenging cities in the world. I am thrilled that Hadley has joined us to oversee the Dubai office; he is greatly respected in the industry and his appointment reinforces our commitment to supporting our clients with unique business expertise. The opening of the Dubai office is another part of our success in global trade for which we received the Queen’s Award for Enterprise this year.”

Omobono has offices in London, Cambridge, Chicago and now Dubai.

“I am delighted to have joined Omobono at an exciting period in the company’s growth,” said Newman. “I was attracted to the agency because it has digital in its DNA, strength in strategic planning and focuses on delivery – not only the deliverable. Omobono has developed fantastic relationships and delivered brilliant work and I look forward to continuing this success for global brands throughout the region.”