Digital
- WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is fuelled by advances in off-site targeting as commerce data …
- Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer how 'Data Clean Rooms are the key to collaborating on …
- Short-form video helps supercharge the media mix and drive full funnel impact
- Live streaming ecommerce in China to become a trillion-dollar industry by 2026
- Social Media advertising spending to grow by 6% in 2024
- Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
- E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
- VML's commerce and tech experts weigh in on the future of retail
- Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
- Elevating digital sales with vital marketing functions in tech e-commerce Hedaa Ashraf Abdulhamed, LA3EB
- Transforming retail: The power of AR in shaping personalised experiences Gaynelle Brautigam, Tactical
- How can we unlock the potential of AI in Digital Media? Pooja Suvarna, Mediaplus ME
- Saudi mega influencers leveraging their content into successful collabs Christina Fakhry
- TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'