Digital
- Best AR campaigns on Snapchat in 2023
ArabAd's staff
In the ever-evolving landscape of the Middle East and North Africa (MENA), augmented reality has become a powerful tool for brands to engage and captivate audiences.
- How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results
Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales during Black Friday (29 November).
- Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions
- Diving In: How Saudi Arabia is Embracing Immersive Website Experiences Ziad Abou Rjeily, Head of Bold Experiences
- Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia'
- MindField’s Saudi Journey - an interview with Business Director Layal Khodary Ghada Azzi
- Online Marketing Trends 2024: Between Automation and Artificial Intelligence
- Top advertising and AdTech trends and developments in the UAE in 2024
- The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
- How AR is opening up new perspectives in fashion and beyond ArabAd's staff
- The Role of AI in Transforming Experiential Retail Karl Escritt, Like Digital & Partners
- The Creative Renaissance: AI and Automation Redefining Artistry and Imagination Ambreen Kazi, Socialeyez
- A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences
- Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement Helmi Abdalhadi, House of Gaming