Digital
- Will advertising’s glorification of AI ruin GenZ’s mental health?
Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is seeing a huge rush of attention and usage but the …
- Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Serviceplan Group ME
Mahmoud Alhamed, Head of Performance at Serviceplan Group Middle East, gives some tips on how to improve the UX and UI of your website, and boost SEO and website ranking.
- Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators
- TikTok users set to hit 955 million users globally by 2025
- Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane
- How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) Pavel Beinia
- Technology and the pursuit of self-discovery Nadim Khoury
- ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Sue Azari
- YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
- OTT content is the new global influencer Pooja Suvarna, Mediaplus ME
- Industry experts share social media trends expected in 2023 ArabAd's staff
- Lebanese TikTok: Creative Chaos or Cacophonous Cringe? Christina Fakhry
- Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright
- How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Meta