TAGS
- Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
Heineken earns title of world’s most valuable beer brand and Moët & Chandon maintains title as most valuable Wine & Champagne brand, as per Brand Finance report
- Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research
- WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
- New study maps MENA’s tech sector
- Middle East’s Influencer Marketing to hit $1.3-billion valuation in 2023
- Global report reveals increasing ID fraud across the Middle East
- The Good Report celebrates the best campaigns of 2022 for social and environmental responsibility
- Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
- Publicis Groupe, ‿ and us, Sweetwater MEA among the tops in Dubai Lynx first annual Creativity Report
- How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022 ArabAd's staff
- A Google and WARC report on how to unlock sustainable growth in retail
- MBRSG launches major report on advancing AI impact on the digital economy in Dubai