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- Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build …
- Communication tops the list of most in-demand skills in 2024
- Marketing needs new superheroes: CMO Barometer 2024 Results
- Marketers are failing to measure the full impact of their marketing investments, finds WARC
- E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
- New research highlights transparency and quality lessons for MENAT advertisers
- Smart solutions, creativity for good dominate AdForum’s latest Business Creative Report ArabAd's staff
- VML's commerce and tech experts weigh in on the future of retail
- Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report
- TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
- VML unveils ‘The Future 100: 2024’, a snapshot of the most compelling trends to watch
- Admitad's forecast for the e-commerce industry in the end of year holidays