TAGS
- YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
More than one billion hours of video are watched every day on YouTube globally. In the US YouTube is the biggest TV streaming platform since overtaking Netflix
- Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Retail media – encompassing Amazon, Walmart, Alibaba and others – is set to draw over a quarter ($93.8bn) of all search advertising spend this year
- A Google and WARC report on how to unlock sustainable growth in retail
- IMPACT BBDO first MENA agency in the Top 10 globally on both WARC and World Creative Rankings
- Leo Burnett is first and only MENA agency to enter the WARC Effective 100
- Online video emerges as an effective format in an evolving media landscape
- The world's most awarded campaigns and companies for creativity revealed in WARC Rankings 2023: Creative 100
- WARC Awards for MENA Strategy 2022 - Insights uncovered
- Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
- Global ad spend in publishing media set to decline, finds new WARC analysis
- WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards
- Havas Middle East scoops Grand Prix at WARC Awards for MENA Strategy 2022