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- Global advertising spend forecasts reduced by $90bn as digital slowdown bites
- Retail media is now the fourth-largest advertising medium, per WARC survey data
WARC releases The Marketer's Toolkit 2023: Future of Digital Commerce. Based on exclusive data from WARC and findings from a global survey of 1,700+ marketers, the report is a guide …
- adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
- Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
- Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
- WARC reveals insights from the 2022 Cannes Lions Creative Effectiveness winners
- Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report
- WARC releases 'State of the Industry 2022: Modern Marketing in EMEA' report
- Jury of WARC Awards for MENA Strategy 2022 named
- Grand Prix awarded to Leo Burnett Beirut for ABAAD at WARC Awards for Effectiveness 2022 ArabAd's staff
- ANA, WARC & LIONS partner up to create a global business practice to "Crack the Code of Creative Effectiveness"
- WARC’s ‘Anatomy of Effectiveness 2022’ report presents five key priorities for delivering effective advertising