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- ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari, Industry Lead E-Commerce at AppsFlyer, explains how these plugins can …
- Are you not entertained?
Annie Arsane, TikTok
Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment. She asserts: “For brands to win in today's reality, they …
- Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
- AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East and Slap Global top the 2022 Global Effie Index
- How virtual brands can increase profit without increasing costs Naji Haddad
- Seven trends to keep an eye on in the marcomms industry in 2023
- Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
- Akasa Air Partners with WebEngage to enhance customer engagement
- Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’ Nils Adriaans
- OTT content is the new global influencer Pooja Suvarna, Mediaplus ME
- OMG MENA's first Saudi conference grasps full attention
- Team Red Dot and WebEngage partner up to optimize data-driven customer engagement in UAE & Saudi