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- Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder
Sarmad Hyder, Head of Saudi-based Bold Comms part of The Bold Group, stresses on the imperative for the ad industry to embrace what is known as Return on Relationship (RoR) …
- Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers need to focus their budgets on, in order to get …
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