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- Dentsu’s new research on understanding attention and building new norms and metrics ArabAd's staff
- Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey ArabAd's staff
- Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report ArabAd's staff
- Global cybersecurity workforce faces talent shortage, finds BCG in new report ArabAd's staff
- Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust ArabAd's staff
- TikTok’s latest shopping report highlights strategies to enhance business performance in Q4
- CARMA publishes Airline Reputation Report with key insights on how audiences perceive major global airlines ArabAd's staff
- MENA mobile sales grew by 20% in the first half of 2024
- WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
- Customer Promises deliver significant advantages for B2B brands finds WARC report