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The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing Image

POV

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing

Roudny Nahed, Partnership Manager at MusicGrid, offers a fresh angle on branding through sound.

Roudny Nahed, MusicGrid 9 Jul, 2025

Claire Bridges Appointed Jury President of the 2025 Epica Awards as Entries Open Image

News In Brief

Claire Bridges Appointed Jury President of the 2025 Epica Awards as Entries Open

Gaya Salam 1 Jul, 2025

PIMO & Memac Ogilvy among White Square's 2025 Winners Image

Awards

PIMO & Memac Ogilvy among White Square's 2025 Winners

Ghada Azzi 27 Jun, 2025

Ali Rez Joins The One Club for Creativity International Board of Directors Image

News In Brief

Ali Rez Joins The One Club for Creativity International Board of Directors

Ghada Azzi 26 Jun, 2025

Huawei Names Memac Ogilvy as Public Relations Partner Across Middle East Operations Image

News In Brief

Huawei Names Memac Ogilvy as Public Relations Partner Across Middle East Operations

Gaya Salam 17 Jun, 2025

One day in the Life of a Communication Exec in Beirut Image

Features

One day in the Life of a Communication Exec in Beirut

Mike Shackle: Building Promise on the ‘What If’ Premise Image

Free Talk

Mike Shackle: Building Promise on the ‘What If’ Premise

Jad Haidar 1 Jun, 2015

AUST Turns the Spotlight on Design Thinking with “Design ON” Image

News In Brief

AUST Turns the Spotlight on Design Thinking with “Design ON”

Ghada Azzi 16 Jun, 2025

Brodmann Marks Ninth Anniversary with Leadership Promotion and the Launch of Trace Image

News In Brief

Brodmann Marks Ninth Anniversary with Leadership Promotion and the Launch of Trace

ArabAd's staff 12 Jun, 2025

Branding

Gandour Refreshes Iconic Arabic Wordmark with Atrissi Design Studio

Ghada Azzi 12 Jun, 2025

Branding

Gandour’s Brand Evolution Hits All the Right Notes with New Sonic Identity by MusicGrid

Ghada Azzi 11 Jun, 2025

WPP Begins CEO Search as Mark Read Announces Exit by End of 2025 Image

News

WPP Begins CEO Search as Mark Read Announces Exit by End of 2025

Ghada Azzi 10 Jun, 2025

Extend The Ad Network Supercharges its New Board of Directors Image

News In Brief

Extend The Ad Network Supercharges its New Board of Directors

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era Image

Everything AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright 8 Jun, 2025

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling Image

Interviews

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling

Ghada Azzi 30 May, 2025

WPP Media Launches, Ushering in a New AI Era for Global Advertising Image

Media

WPP Media Launches, Ushering in a New AI Era for Global Advertising

ArabAd staff 29 May, 2025