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Havas announced the acquisition of Unnest, a leading French data consulting and engineering firm with deep end-to-end expertise in designing, building, and deploying data platforms. This strategic addition strengthens Havas Media Network’s global data, technology, and analytics arm, CSA, reinforcing Havas’ commitment to harnessing technology and data as part of...
Havas strengthens its experiential marketing arm, Havas Play, with UK-based Bearded Kitten acquisition. Havas has acquired multi-award-winning experiential agency Bearded Kitten, strengthening its ability to deliver best-in-class brand experiences for clients in the UK and worldwide. This move bolsters Havas Play’s global proposition, providing added scale, creativity and production expertise...
Samsung MENA announced dual-agency media model appointing Publicis Groupe and dentsu to drive media excellence. Samsung Electronics MENA announced the conclusion of its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see dentsu and Publicis Groupe jointly manage Samsung’s media planning and buying portfolio...
Eight countries in Middle East & Africa are among those that qualify for The One...
Snap Inc. has announced that Hussein Freijeh has expanded his leadership remit to include the Asia-Pacific region, in the role of Vice President for both APAC and MENA, leading Snap’s strategy and operations across the two regions. Having successfully launched and scaled Snap’s presence in the Middle East as VP...
Nearly one year after announcing the agreement, Omnicom has now finalized its $13.5 billion acquisition...
Born Creators Group has appointed Fadi Saad as Chief Growth Officer for the Middle East and North Africa (MENA) region, driving strategic growth and innovation. With 30+ years of experience, Saad will lead regional expansion, new market development, and partnerships, accelerating Born Creators' impact in MENA.
Ipsos has been named by Greenbook as the world’s No. 1 Most Innovative Insights & Analytics Company for the third year running. Greenbook’s 2025 GRIT Business & Innovation Report also identified Ipsos as the top-ranked full-service supplier and No. 1 qualitative research supplier globally.
Google has launched Gemini 3 across the Gemini app, Google Search AI Mode, AI Studio, Vertex AI, and Google Antigravity. Gemini 3 Pro is now in preview, while Deep Think mode is still being tested before it ships to Google AI Ultra subscribers. It is the first Gemini model to launch in Search on day one, giving...
New York Festivals Advertising Awards has named Andrea Diquez, Global CEO of GUT, as Executive Jury President for the 2026 competition. With over 25 years of collaborating with the industry’s top creative and business leaders, Andrea Diquez will bring a rare combination of strategic insight and business acumen to the Executive...
Dagmara Szulce, Global Managing Director, has decided to step down after more than eight years with the organization. Dagmara Szulce joined the IAA at a pivotal moment and has been instrumental in shaping the organization into a truly global network of marketing and advertising professionals. Over the past eight years,...
McCann Content Studios, part of FP7 McCann MENAT, has been appointed as the official social and influencer partner for Bullion Trading Center (BTC), one of the region’s most trusted names in precious metals. The studio will lead BTC’s digital presence across platforms - overseeing social strategy, day-to-day content creation, creator...
IPG sheds 3,200 jobs, vacates major office space ahead of Omnicom merger. IPG’s latest SEC filing reveals 800 layoffs in Q3 2025 and the closure of more than 700,000 sq ft of office space, as the holding company accelerates cost-cutting measures ahead of its $13.5bn (£10.3bn) merger with Omnicom.
TBWA\RAAD appoints Hadi Abou Khzam as Managing Director of Nissan United MENA to lead next era of automotive marketing for Nissan and INFINITI. This strategic hire marks a new chapter for the agency's flagship automotive hub, which serves as the integrated marketing engine for Nissan and INFINITI across the Middle...
Arabian Media Company Oman (AMC Oman) part of Choueiri Group has been appointed as the Exclusive Media Representative for Muscat Media Group (MMG) in Oman, starting November 1, 2025. Under this agreement, Arabian Media Company will exclusively manage the advertising representation for Muscat Media Group’s full media portfolio, including:Print & Digital...
