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FAST Ventures launches FAST Foundry, a $3 million fund Image

Marketing

FAST Ventures launches FAST Foundry, a $3 million fund

FAST Ventures launches FAST Foundry, a $3 million fund backing MENA’s next wave of AI, Retail Tech and Creator startups....

ArabAd's staff 9 Dec, 2025

FP7McCann: Most Effective Agency Network at 2025 MENA Effies Image

Advertising

FP7McCann: Most Effective Agency Network at 2025 MENA Effies

ArabAd's staff 5 Dec, 2025

Cannes Lions launches Lions Sport Image

Marketing

Cannes Lions launches Lions Sport

ArabAd's staff 3 Dec, 2025

ABG Hosts First Edition of “Marketer of the Future, Middle East” in Dubai, Image

Events

ABG Hosts First Edition of “Marketer of the Future, Middle East” in Dubai,

ArabAd's staff 27 Nov, 2025

Launch of “Essentials of Modern Marketing – Lebanon Edition” book in Beirut and Sharjah Image

News

Launch of “Essentials of Modern Marketing – Lebanon Edition” book in Beirut and Sharjah

ArabAd's staff 18 Nov, 2025

Branding

Pepsico hits refresh with a logo — and mindset — built for the future

Gaya Salam 4 Nov, 2025

Meet the Deal-Catcher: Platformance Reveals How Q4 Shoppers Are Rewriting the Playbook Image

News

Meet the Deal-Catcher: Platformance Reveals How Q4 Shoppers Are Rewriting the Playbook

Gaya Salam 30 Oct, 2025

John Hewitt Joins Phygital International Ahead of Games of the Future Abu Dhabi Image

News

John Hewitt Joins Phygital International Ahead of Games of the Future Abu Dhabi

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha Image

News

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha

New Book Decodes the Behavioral Science Behind Global Brands' Success Image

News

New Book Decodes the Behavioral Science Behind Global Brands' Success

Gaya Salam 19 Oct, 2025

When Packaging Becomes Strategy: Pitfire’s 8th Box Art Edition Image

Art & Design

When Packaging Becomes Strategy: Pitfire’s 8th Box Art Edition

Gaya Salam 1 Oct, 2025

Shaping a Smoke-Free Future: PMI Lebanon’ s Amr Taha Speaks Out Image

Interviews

Shaping a Smoke-Free Future: PMI Lebanon’ s Amr Taha Speaks Out

Ghada Azzi 1 Oct, 2025

McDonald’s Bahrain‘s Playful Promotion Ties Dip Prices to The Nasdaq Index Image

Advertising

McDonald’s Bahrain‘s Playful Promotion Ties Dip Prices to The Nasdaq Index

Gaya Salam 6 Aug, 2025

Always Connected: Why Consistency Is the Winning Formula on Snapchat Image

POV

Always Connected: Why Consistency Is the Winning Formula on Snapchat

Nicerine Sadouki, Snap Inc. 31 Jul, 2025

Royal Jordanian taps into a trending scandal with wit and real-time relevance Image

Advertising

Royal Jordanian taps into a trending scandal with wit and real-time relevance

Ghada Azzi 23 Jul, 2025

Brands on The Therapy Couch Image

Books

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025