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Following a competitive pitch, McCann Content Studios has secured the social media remit for General Mills' Betty Crocker brand.

The win is testament to the connected offering across FP7McCann who manage the brand’s creative remit as well. The expanded role strengthens the agency's position as Betty Crocker’s creative partner and highlights McCann Content Studios growing influence in the MENA region.

McCann Content Studios Middle East will now oversee the brand’s social media requirements across multiple markets in the region, expanding its existing creative role to encompass a broader and connected range of capabilities.

McCann Content Studios combines full-service social and creator strategy and execution into a single entity. It will now work on social, production, and influencer services' integration to deliver a cohesive and innovative approach to Betty Crocker's digital presence.

Ibrahim Hasan, Regional Head of McCann Content Studios for FP7McCann, commented, “I want to thank the General Mills team for their continued and expanded trust and partnership with FP7McCann. Expanding the Betty Crocker scope, adding the social media remit, is a great reflection of our passion for strategic creativity. We are committed to delivering holistic, engaging, impactful and innovative work that connects with consumers to continue to help our client grow.”

This long-standing client of FP7McCann, adds to the growing list of brands working with McCann Content Studios, including Heinz, McDonald’s, Arla and multiple others.